ENCOUTERING MALCOLM S. FORBES

INTERNATIONAL P.R. OPERATION

 Yet totaly unkown in France and in numerous other countries, the US millionaire Malcolm Forbes met Alain Guillou who proposed to him to realize for Forbes Magazine an international PR campaign based on photo journalism.  The resulting photo report was not only published over hundreds of international magazines pages, but it also triggered under Alain actions a large amount of TV interviews !

 After a few years traveling around the world on "hot air" and two wheels his reports were published in the largest international magazines : Stern, Bunte, Le Figaro Magazine, Vogue, Life, National Geographic World, Asahi Shimbun, Paris Match, Sunday Telegraph, Manichi Gurafu, Le Nouvel Illustré, South African Press, etc...(a list is available further in this documentation)
 
M.S. Forbes' toys
Les jouets de Malcolm S.Forbes
"The difference between boys and men is the price of their toys"
Malcolm Forbes ...